Commit to Reading

How often do you find yourself reading an interesting book that changes your way of thinking? Or rather motivates you to do something you have never done before? Doesn't it feel great when we get ourselves into that reading mode, our whole perspective changes and the speed at which thoughts run in our heads trying to get in sync with different authors trying to understand what they want to convey.

 Reading is something we all do on a daily basis, but what matters is what you read. Does it affect you in any way? If so, how?

The Real Reason Apple is so Innovative

For decades, competitors and consumers have pondered how Apple has reached (and continues to reach) such heightened levels of success and innovation. But it only took Simon Sinek eighteen minutes to explain it at a TED event. And, according to him, it’s all about the why, not the how. Most computer companies start with claims that they make great products. Apple, on the other hand, tells you why they build computers. Watch Sinek in action below. He’s got a smart theory that’s worth a listen.
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